A New Fragrance Chapter for Loewe

Loewe’s perfumes have always felt a little different from the rest of luxury beauty — more botanical, more textural, more interested in real smells than fantasy ones. With the Crafted Collection, launched in October 2025, the house turns that instinct into a statement: three fragrances built around a single, iconic note each, treated with the care of a studio object rather than a mass product.

The trio — Bittersweet Oud, Iris Root and Roasted Vanilla — are not flanker versions of existing bestsellers. They are the start of what Loewe calls a new era for its perfume line: fewer distractions, more focus, and an almost obsessive attention to raw materials, from the formula to the bottle.

Three Notes, Three Personalities

Bittersweet Oud is the deepest of the three: a resinous, earthy oud brightened with bitter orange and softened with sandalwood. It feels like smoke and light at the same time — rich without becoming heavy, luminous without turning sharp.

Iris Root leans into orris’s creamy, powdery side, but Loewe’s perfumer twists it with zesty Timut pepper and delicate florals. The result is quietly effervescent: a soft, skin-adjacent iris with a lift that keeps it from ever feeling old-fashioned.

Roasted Vanilla is the gourmand, but not in the usual sense. Instead of sticky sweetness, it goes drier and more grown-up — vanilla roasted and folded into oakwood, spices and a subtle warmth that reads more like a cashmere knit than a dessert.

Each fragrance centres on one main ingredient — oud, iris or vanilla — then contrasts it with unexpected notes for depth and tension.

Bottles as Objects of Art

The design pushes the idea of “crafted” beyond the juice itself. The bottles are made to resemble hand-blown glass — irregular, tactile, almost liquid in their silhouette — topped with solid granite caps that feel more like sculpture than standard perfume hardware. They sit somewhere between fragrance and object, the kind of bottles you leave out on a shelf on purpose.

It’s consistent with Loewe’s visual language across fragrance: materials that feel honest, colours that could just as easily belong in a ceramics studio or a gallery. The Crafted Collection is less about decoration, more about presence.

A Campaign About Quiet Emotion

For the launch campaign, Loewe works with actor and writer Eva Victor, captured by photographer Tim El Kaïm. The imagery focuses on stillness rather than drama: close-ups, gestures, the small shifts in expression that suggest how a scent might feel rather than dictating how it should be worn.

It’s an approach that mirrors the fragrances themselves. These are not loud, room-filling statements. They’re built for shorter distances — conversations across a table, a coat hung on the back of a chair, the trace of a scent when someone leans in.